I’m very excited to talk about a technique that we’ve started using at LayerVault. We call it Progressive Reduction.
I think one of the more novel ideas presented in this article is the data-driven process of reduction they’re calling “Experience Decay”. It’s hard enough to keep consistant with user testing when trying to reduce, creating your own system to measure effectiveness of the design reduction is a must.
Reminds me of Adam Mosseri’s talk at UX Week a few years ago.